Businesses understand the importance of being visible online. Search Engine Optimization (SEO) is critical to this visibility, ensuring that your website ranks well in search engine results and attracts potential customers. However, a disturbing trend has emerged: hiring SEO experts through Facebook. While Facebook is a fantastic platform for connecting with friends and family, itโs not the ideal place to find an SEO Expert.
Hereโs why hiring an SEO on Facebook is a terrible idea.
The Facebook Warrior Phenomenon
Facebook is teeming with self-proclaimed “SEO experts” who are more akin to digital warriors than trustworthy professionals. These individuals often claim to have extensive knowledge of SEO because they can log into and lightly customize a Wix site. However, SEO is a complex and ever-evolving field that requires deep understanding and constant adaptation to changes in search engine algorithms.
Most Facebook SEO warriors lack this depth of knowledge and experience. They might know a few buzzwords and basic techniques, but thatโs not enough to deliver sustainable SEO results. These are the same people who think adding a few keywords to a page or buying backlinks is all it takes to rank on Google. The reality is far more complicated.
The Complexity of SEO
SEO is not a one-size-fits-all solution. It involves on-page optimization, off-page strategies, technical SEO, content creation, user experience enhancement, and a thorough understanding of search engine algorithms. Professionals spend years mastering these elements, staying updated with industry changes, and refining their techniques.
SEO is an art and a science. It requires a strategic approach tailored to each business’s specific needs. This includes keyword research, competitor analysis, site audits, and continuous monitoring and tweaking strategies based on performance data. With their limited knowledge, Facebook warriors are unlikely to have the expertise or tools to execute a successful SEO campaign.
Lighting Your Money on Fire
Hiring someone on Facebook to tackle your SEO is akin to lighting your hard-earned money on fire. Many of those responding to “Looking for an SEO to help rank my site” posts are not genuine SEO professionals. Theyโre often looking to make a quick buck with no real intention or ability to deliver quality results.
The consequences of hiring an incompetent SEO can be disastrous. Poor SEO practices can lead to penalties from search engines, loss of traffic, and, ultimately, loss of revenue. In the worst-case scenario, your site could be de-indexed from search engines altogether, making it virtually invisible to potential customers. The cost of rectifying these mistakes often far outweighs any initial savings from hiring a cheap, unqualified SEO.
The Needle in the Haystack
Yes, thereโs always the possibility of finding a needle in a haystack โ a genuinely talented SEO professional on Facebook. However, the odds are slim. The platformโs informal nature and lack of accountability make it a breeding ground for amateurs and con artists. Unlike professional networks like LinkedIn or platforms like Upwork, where freelancers have reputations to maintain and can be held accountable for their work, Facebook lacks these mechanisms.
Instead of gambling on finding a competent SEO on Facebook, consider more reliable avenues. Look for SEO professionals with a proven track record and verifiable client testimonials. Genuine professionals will have a robust online presence, showcasing their expertise through blogs, case studies, and industry certifications.
Finding Real SEO Experts on Google
Hereโs an interesting concept: find your SEO expert on Google. If an SEO professional can rank their own website in their local area, especially on the first page or in the top three results, they are probably worth their weight in gold. Ranking well on Google requires a high level of skill, knowledge, and consistency โ exactly what you want in someone handling your SEO.
A simple search for “City + SEO” in your area can reveal a list of professionals who understand how to optimize for search engines. These individuals have demonstrated their ability to achieve results for themselves, making them more likely to replicate that success for your business.
Trusting Friends and Family
Itโs great to trust friends and family, but in the context of SEO, referrals from close allies can be misleading. When friends or family recommend an SEO, they often want to appear knowledgeable and well-connected. However, in SEO, the proof is in the pudding. If the recommended SEO cannot rank their site, theyโre unlikely to deliver results for you.
SEO success is measurable. Look for professionals who can provide tangible evidence of their work โ case studies, performance reports, and client testimonials. A reputable SEO will be transparent about their methods and willing to show you real examples of their successes.
And… there you have it!
Hiring an SEO on Facebook is a risky endeavor. The platform is rife with amateurs who need more expertise to deliver effective SEO strategies. The complexity of SEO requires a professional with a deep understanding of the field, something most Facebook warriors do not possess.
Instead, seek out SEO professionals who have demonstrated their ability to rank on Google. Look for verifiable results, transparent practices, and a proven track record. Your businessโs online visibility is too important to leave to chance. Investing in a qualified SEO professional will pay dividends in the long run, ensuring your website ranks well, attracts traffic, and drives revenue. Donโt light your money on fire โ choose your SEO wisely.